Multi-location brands

Multi-location brands

One approved campaign. Every location checked against the source spreadsheet.

Problem

• Franchise systems feel the gap somewhere between 20 and 200 locations.
• The national creative is right until the address, price, offer, or phone number changes.
• Each version has to be checked against your spreadsheet, not against memory.

Approach

Two labeled offerings. Messaging infrastructure carries the customer messages. The Studio desk runs the repeated job. You upload the approved master campaign, brand rules and a spreadsheet of every location. Each version carries the right address, price, offer, phone number and language.

Program and timeline

The Localization Desk. One approved campaign. Every location.

Every address, price, offer, phone number and disclaimer, checked against your spreadsheet.

1. 01Intake: the approved master, the brand rules, and the location list.
2. 02Check: every address, price, offer, phone number, and disclaimer against that list.
3. 03Rollout: five locations grow to fifty. One campaign grows to a calendar.

Proof

[[PLACEHOLDER: anonymized case study for multi-location brands]]

Investment

[[PLACEHOLDER: investment figure for multi-location brands]]

Security

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